How much does a website cost in Belgium in 2026?
In short
In Belgium, a website costs roughly €500 to €1,500 excl. VAT for a simple business card site, €2,000 to €6,000 for a professional business website and €4,000 to €15,000 or more for an online store in 2026. After launch, plan around €250 to €1,300 a year for hosting, domain and maintenance.
Key takeaways
- The price depends on scope (pages, languages, features, integrations), not on a single rate.
- Published ranges exclude VAT: add 21% if your business can't recover it.
- A website has recurring costs: hosting, domain, updates and backups.
- In Belgium, each language (FR, NL, EN) adds translation, proofreading and its own SEO.
- Compare quotes on equal scope: SEO, maintenance and site ownership included or not.
How much does a website cost in Belgium?
A website in Belgium costs anywhere from a few hundred to tens of thousands of euros, depending on the type of site and its scope. Price guides published in 2026 point to three tiers: the business card site, the professional business website and the online store.
The table below brings together the ranges seen on the market. They are build-cost estimates excluding VAT, not Ozapp prices: we quote every project individually.
| Website type | Market range | Best for |
|---|---|---|
| Business card site (1 to 5 pages) | €500 to €1,500 | Freelancers who want to be found |
| Professional business website (5 to 15 pages) | €2,000 to €6,000 | Service SMBs, practices, trades |
| Online store | €4,000 to €15,000 and up | Retail, producers, brands |
| Custom web application | €5,000 to €50,000 and up | Client portal, booking, business tool |
Sources: LUNIDEV's price guide for Belgium (February 2026) and French-language price guides from 2026, listed at the end of this article. French sites often quote higher amounts, for example €3,000 to €15,000 for a 5-to-15-page website.
The question is common: "website laten maken prijs" (website price) gets about 260 Google searches a month in Belgium, according to our DataForSEO data from October 2026.
What recurring costs should you plan for each year?
A website isn't a one-off expense: hosting, domain name and maintenance need a yearly budget from day one. Skip them and you risk a slow, vulnerable or offline site.
| Yearly item | Indicative range |
|---|---|
| Hosting and domain name | €50 to €300 |
| Maintenance and security updates | €200 to €1,000 |
| SSL certificate | €0 to €100 (often included) |
| Backups and monitoring | €50 to €200 |
These figures come from the same Belgian guide. On WordPress, plugin and theme updates are essential. With Wix or Squarespace, a monthly subscription replaces part of these costs.
What drives the price of a website?
Seven factors explain almost every gap between two quotes. Knowing them helps you set priorities before you even contact a web agency.
- Website type — a business website needs less development than an online store or web app.
- Number of pages — each page needs a design, a build and content.
- Languages — in Belgium, French and Dutch are often required, plus English for export.
- Design — an adapted theme costs less than a custom design built for your brand.
- Features — booking, payments, client area, filters, search, chatbot.
- Integrations — CRM, calendar, invoicing, ERP, marketing tools.
- Content — copywriting, translation, photos and videos to produce or not.
DIY, freelancer or web agency: what budget?
Your choice of provider affects the price as much as the type of website. Each option has its own cost logic and limits.
- DIY (Wix, Squarespace, WordPress) — the subscription is modest, your time isn't. Good to get started, less so for generating steady leads.
- Freelancer — often cheaper than an agency. A 2022 UCM survey put the median hourly rate of Belgian freelancers, across all trades, at €71 to €90 excl. VAT. Continuity depends on one person.
- Web agency — higher price, but a full team (design, development, SEO, content) and continuity. The right fit when the website is a sales tool.
We cover these trade-offs in our comparison AI agency vs freelancer vs SaaS tool.
What should a good website quote include?
A good quote spells out the scope, the timeline, what's included and what's left to you. It's the only way to compare offers fairly.
Check at least these points:
- The list of pages and languages, and who writes the content.
- Technical SEO included: tags, speed, structured data, sitemap, hreflang.
- Ownership of the site, domain name and accounts (hosting, analytics).
- Recurring costs listed separately from the build.
- The number of design revision rounds.
- Training to manage the site after launch.
Be wary of very low quotes that mention neither SEO nor maintenance. A site that's invisible on Google and in AI search costs little but brings in nothing. To understand what makes a site visible in ChatGPT or AI Overviews, read SEO vs GEO.
How long does it take to build a website?
Timelines follow complexity: a few weeks for a business website, several months for a large online store or a custom build. The most common cause of delay is still waiting for copy and photos.
A step-by-step plan (scoping, design, development, testing, launch) lets you track progress and approve each phase. We describe these steps in our guide how to build a business website.
Should AI be part of your website budget?
AI comes at a cost, but it pays off when it serves a clear goal: answering visitors 24/7, qualifying leads or automating data entry. It's simpler and cheaper to plan from the start than to add later.
Examples: a chatbot that answers common questions in French and Dutch, a form that qualifies quote requests, an automation that sends every contact to your CRM. To estimate this line, read how much does an AI chatbot cost.
Want to know where your current website stands before asking for a quote? Our free website audit demo scores its SEO, AI visibility, technical health and conversion, with priority fixes.
How do you get a fair price for your website?
The fair price is the one that matches your business goal, not the lowest one. Start by defining what the site must bring in, then ask for comparable quotes.
Ozapp is an AI-first web agency based in Belgium. With more than 20 years of experience and more than 100 projects delivered, we quote every website individually: a free 30-minute consultation, then a detailed quote within 24 to 48 hours.
- Explore our service: Web development
- Read next: Ecommerce website cost
Sources
- LUNIDEV, "Wat kost een website laten maken in 2026?", February 2026: lunidev.com
- La Fabrique du Net, business website price guide, 2026: lafabriquedunet.fr
- Accountable, "Combien gagnent les freelances belges" (UCM survey 2022): accountable.eu
- Google search volumes in Belgium: Ozapp data via DataForSEO, October 2026.
FAQ — Website cost
How much does a website cost for a small business in Belgium?
For a small or mid-sized business, a professional website usually costs €2,000 to €6,000 excl. VAT, according to Belgian price guides published in 2026. The budget rises with the number of pages, languages, custom design and integrations such as CRM, calendar or payments. An online store generally starts around €4,000 and can exceed €15,000.
What does a website cost per year?
Plan for hosting and a domain name (about €50 to €300 a year) and maintenance: updates, security and backups (about €200 to €1,000 a year depending on the service level). A builder such as Wix, Squarespace or Shopify replaces part of these costs with a monthly subscription.
Why do website quotes vary so much?
Because they don't cover the same scope. A low quote often uses a standard theme, with no copywriting, SEO or maintenance. A higher quote may include custom design, content, extra languages, integrations and follow-up. Always compare line by line what's included and who will own the site.
Does a multilingual website cost more?
Yes. Each language needs translation or adaptation, proofreading, its own SEO tags and hreflang links between versions. In Belgium, a site in French and Dutch is often essential to reach the whole country. Plan for it from the start rather than adding a language later.
Does Ozapp publish its prices?
No. Every project is quoted individually after a free 30-minute consultation, by video call, by phone or in person in Liège, Brussels or Namur. You get a detailed quote within 24 to 48 hours, with scope, timeline and recurring costs clearly separated.
