SEO & GEO agency in Belgium: get found on Google and recommended by AI
Your customers search on Google… and increasingly ask ChatGPT, Perplexity or Gemini. We make your business visible in both, with a strategy that brings qualified visitors and inquiries.
What we do
- Technical and content SEO audit
- Content optimization and keyword strategy
- Local SEO and Google Business Profile
- Link building and brand mentions
- GEO: visibility in ChatGPT, Perplexity, Gemini and Google AI Overviews
In short
SEO & GEO means optimizing your website to rank on Google (SEO) and to be cited in answers from AI tools such as ChatGPT, Perplexity, Gemini and AI Overviews (generative engine optimization). Ozapp, an SEO & GEO agency in Belgium, helps SMBs and larger companies win more qualified traffic and inquiries without relying solely on paid ads.
Why your business stays invisible, on Google and in AI answers
- 01
Missing from top results
Potential customers find your competitors first on the searches that matter.
- 02
Ignored by AI
When someone asks ChatGPT or Perplexity "which provider should I choose?", your brand never comes up.
- 03
Hidden technical issues
Unindexed pages, a slow site, duplicate tags: errors that hold back your rankings without you knowing.
- 04
Too dependent on ads
Without organic traffic, you pay for every visitor, and inquiries stop the moment your budget does.
SEO services and AI search visibility in one strategy
SEO is still the foundation: a technically sound website, useful content and a strong reputation. GEO builds on that so AI search engines understand who you are and recommend you. As an AI-first agency, we work on both together, with measurable goals.
Features
- Full SEO auditTechnical, content, competitor and authority analysis to prioritize the highest-impact actions.
- Technical SEOIndexing, speed, Core Web Vitals, URL structure, meta tags and Schema.org structured data.
- Content and keywordsService pages, FAQs and articles built around what your customers actually search for, in English, French and Dutch.
- Local SEOOptimization of your Google Business Profile, reviews and local pages for "near me" searches.
- Link building and brand mentionsLinks and citations on recognized sites in your industry to strengthen your authority.
- GEO: content AI can citeClear, well-sourced answers, well-defined entities and a consistent brand across the web so AI tools pick you up.
See it in action.
An interactive demo, right here on the page.
Local SEO, ecommerce or B2B: a strategy built for your business
- 01
Trades and local services
Local SEO and Google Business Profile to show up for "plumber Brussels" or "electrician Liège".
- 02
Ecommerce
Category and product page optimization, internal linking and product structured data.
- 03
B2B companies
Expert content and service pages designed to be cited when a decision-maker asks an AI tool.
- 04
Professional firms
Expertise pages, FAQs and customer reviews to build trust and local visibility.
- 05
Hospitality and tourism
Optimized Google profile, multilingual content and presence on the platforms AI tools rely on.
- 06
Multilingual websites
English / French / Dutch strategy with hreflang tags and keywords specific to each language.
How our SEO & GEO agency works, in 5 steps
Step 101
Free consultation (30 min)
We review your goals, your competitors and your current visibility on Google and in AI answers.
Step 202
SEO & GEO audit
An SEO specialist analyzes your technical setup, content, authority and presence in AI answers, then delivers a prioritized action plan.
Step 303
Technical fixes
We remove the barriers to indexing and site performance.
Step 404
Content and authority
New and optimized pages, local SEO, link building and brand mentions.
Step 505
Tracking and refinement
Regular reports on traffic, rankings, inquiries generated and AI citations.
Tools and standards
- OpenAI
- Claude
- Gemini
- Perplexity
- GA4
- Search Console
- Semrush
- Analytics
- Google Search Console, Google Analytics 4 (GA4), Bing Webmaster Tools
- Keyword and competitor research
- Semrush, DataForSEO
- Technical
- PageSpeed Insights and Core Web Vitals, XML sitemap, robots.txt, hreflang tags
- Structured data
- Schema.org in JSON-LD (Organization, LocalBusiness, Service, FAQPage, BreadcrumbList)
- Local SEO
- Google Business Profile
- GEO
- citation tracking in ChatGPT, Perplexity, Gemini and Google AI Overviews · AI crawler access · llms.txt
- Content
- AI-assisted writing (OpenAI, Anthropic, Google), always reviewed and enriched by a human
SEO & GEO FAQ
Another question? The simplest way is to talk: 30 minutes, no commitment.
SEO aims to rank your website in Google's search results, while GEO (generative engine optimization) aims to get your business cited in answers generated by AI tools such as ChatGPT, Perplexity, Gemini and AI Overviews. Both rely on the same foundation: a solid website and useful content. GEO adds work on clear answers, well-defined entities and your brand's reputation.
To show up in ChatGPT, your website must be accessible to AI crawlers and offer clear, factual answers that are easy to cite. Your brand also needs consistent mentions on other trusted sites, such as directories, media, review platforms and industry websites. Structured data helps AI tools understand who you are and what you offer.
The first effects of technical fixes can appear within a few weeks, but meaningful SEO results usually take several months. The timeline depends on keyword competition, your website's history and how often you publish. We track progress month by month and adjust priorities accordingly.
An SEO audit reviews everything that affects your visibility: indexing, speed, mobile experience, site structure, meta tags, content, backlinks and local presence. At Ozapp, the audit also covers your visibility in AI-generated answers. You receive a prioritized action plan, with the highest-impact fixes first.
Local SEO improves your visibility for location-based searches, such as "accountant Brussels" or "car repair near me". It relies on a complete Google Business Profile, customer reviews, consistent business information across the web and dedicated pages for the areas you serve. It's essential for local shops and service businesses.
No, and no reputable SEO agency can: Google and AI tools decide their own rankings, which change constantly. What we commit to is a clear method, concrete actions and transparent reporting on organic traffic, keyword progress, inquiries generated and citations in AI answers.
The cost of SEO services depends on your situation, which is why we work with custom quotes. The main factors are the size of your website, its technical starting point, keyword competition, the number of languages, the volume of content to produce and your need for local SEO or GEO. You receive a detailed quote within 24-48 hours.
Yes, SEO requires ongoing effort. Google and AI tools keep updating their criteria, competitors keep publishing and optimizing, and your content needs to stay current. Regular follow-up helps you hold your positions, seize new opportunities and keep being cited in AI answers.
Take it further
Artificial intelligence
AI content
Produce SEO-optimized articles and product pages at scale, in your brand voice.
Development
Web development
A fast, technically sound website: the essential foundation for strong SEO.
Digital marketing
Digital advertising
Google Ads and Meta Ads campaigns that generate leads while your SEO gains momentum.
Get found on Google and cited by AI, starting now
In 30 minutes, we'll assess your current visibility and your priority actions. Detailed quote within 24-48 hours.