Google Ads agency in Belgium: data-driven Google and Meta campaigns for profitable leads
We build and optimize your Google Ads, Facebook and Instagram campaigns to reach the right people at the right moment. Every euro is tracked, every result is measured.
Use cases
- Google Ads Search and Performance Max campaigns
- Facebook and Instagram ads (Meta Ads)
- Google Shopping for e-commerce
- Remarketing to your website visitors
- LinkedIn Ads for B2B
In short
A Google Ads agency designs, manages and optimizes your paid campaigns on Google and social media to generate leads or sales at a controlled cost. Ozapp supports SMBs and companies in Belgium on Google Ads and Meta Ads, with reliable conversion tracking, continuous testing and ad creative produced with the help of AI.
Your ad budget isn't working hard enough
- 01
Wasted spend
Clicks on irrelevant searches drain your budget without generating inquiries.
- 02
Blurry measurement
Without reliable conversion tracking, you can't tell which campaigns actually pay off.
- 03
Ad fatigue
The same visuals run for months and performance slowly declines.
- 04
Complex platforms
Google Ads and Meta change constantly and need near-daily attention.
PPC and paid social, driven by data and AI
We start from your business goals (leads, sales, appointments) and build campaigns around them. AI helps us produce and test more ad variations and analyze results faster. Optimization decisions stay human and documented.
Features
- Goal-based strategyPlatforms, campaign types and budget split chosen around your goals and margins.
- PPC expertiseKeyword research, campaign structure and negative keywords, so you only pay for useful clicks.
- AI-generated ad creativeCopy and visuals in many variations, in English, French and Dutch, tested continuously.
- Conversion trackingGA4, Google Tag Manager and Meta conversions set up to measure every inquiry.
- RemarketingRe-engage visitors who didn't convert, with messages matched to their journey.
- Clear reportingA readable dashboard: cost per lead, conversions, spend and next actions.
See it in action.
An interactive demo, right here on the page.
Digital advertising by industry
- 01
E-commerce
Google Shopping, Performance Max and dynamic remarketing to put your products in front of active buyers.
- 02
Local services
Geo-targeted Google Ads to capture searches in your area (Liège, Brussels, Namur and beyond).
- 03
B2B
Google Ads on high-intent searches and LinkedIn Ads to reach decision-makers.
- 04
Hospitality and travel
Facebook and Instagram ads to fill bookings off-season and around events.
- 05
Real estate
Meta Ads campaigns to generate qualified inquiries for your listings and new developments.
- 06
Recruitment
Meta and LinkedIn ads to attract candidates for hard-to-fill roles.
Profitable campaigns, in 5 steps
Step 101
Analysis and goals
Review of your current campaigns and competitors, and clear, measurable goals.
Step 202
Tracking setup
Conversions configured (GA4, Google Tag Manager, Meta) before the first euro is spent.
Step 303
Campaign build
Structure, audiences, keywords and ads, produced and varied with AI.
Step 404
Launch and testing
Gradual launch and A/B tests on ads, audiences and landing pages.
Step 505
Continuous optimization
Regular adjustments to bids, keywords and creative, with monthly reporting.
Platforms and tools
- OpenAI
- Claude
- Gemini
- n8n
- Make
- Zapier
- Meta
- Google Ads
- GA4
- Tag Manager
- 01
- Google Ads (Search, Performance Max, Shopping, Display, YouTube)
- 02
- Meta Ads via Meta Business Suite (Facebook, Instagram)
- 03
- LinkedIn Ads (B2B)
- 04
- Google Analytics 4 (GA4) and Google Tag Manager
- 05
- Meta Pixel and Conversions API
- 06
- Generative AI for ad creative: OpenAI (GPT), Anthropic (Claude), Google (Gemini)
- 07
- Leads routed to your CRM via n8n, Make, Zapier or custom APIs
Google Ads & Meta Ads FAQ
Another question? The simplest way is to talk: 30 minutes, no commitment.
A Google Ads agency builds, manages and optimizes your advertising campaigns on Google: keyword research, ad copy, bidding, conversion tracking and reporting. At Ozapp, we also manage Facebook and Instagram ads (Meta Ads), so you can capture existing demand and create new demand at the same time.
Google Ads reaches people already searching for your product or service, which makes it ideal for existing demand. Meta Ads on Facebook and Instagram create demand among audiences who aren't looking for you yet. Many businesses combine both; the right mix depends on your offer, your audience and your budget.
The right budget depends on your industry, the cost per click of your keywords, your location and your goals. It must be large enough to collect the data needed to optimize. During the free consultation, we recommend a realistic starting budget based on your goals and the competition.
First data comes in within the first days of running ads. It then takes several weeks of testing and adjustments to stabilize performance, because the platforms need data to learn. We monitor results continuously and share regular reporting with you.
AI lets us produce and test many more ad variations, in several languages, and analyze performance faster. We also use the automated bidding features built into Google and Meta. Strategy, budget and messaging decisions are always validated by a person.
Yes. Your Google Ads, Meta and Analytics accounts belong to your company, and we work in them through partner access. You remain the owner of your accounts, your data and your full campaign history.
Our fees depend on the number of platforms and campaigns, the volume of creative to produce and the level of reporting you need. They come on top of the ad spend you pay directly to the platforms. After a free 30-minute consultation, you receive a detailed quote within 24-48 hours.
Related services
Digital marketing
SEO & GEO
Complement paid ads with lasting traffic from Google and AI search engines.
Ready to make every advertising euro count?
In 30 minutes, we'll review your current campaigns or your project and identify the top priorities.