All Digital marketing services
Scroll: the cloud takes the shape of each service.
Each service, in a few lines.
SEO & GEO
SEO & GEO means optimizing your website to rank on Google (SEO) and to be cited in answers from AI tools such as ChatGPT, Perplexity, Gemini and AI Overviews (generative engine optimization). Ozapp, an SEO & GEO agency in Belgium, helps SMBs and larger companies win more qualified traffic and inquiries without relying solely on paid ads.
Learn more: SEO & GEODigital advertising
A Google Ads agency designs, manages and optimizes your paid campaigns on Google and social media to generate leads or sales at a controlled cost. Ozapp supports SMBs and companies in Belgium on Google Ads and Meta Ads, with reliable conversion tracking, continuous testing and ad creative produced with the help of AI.
Learn more: Digital advertising
Frequently asked questions: Digital marketing
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SEO aims to rank your website in Google's search results, while GEO (generative engine optimization) aims to get your business cited in answers generated by AI tools such as ChatGPT, Perplexity, Gemini and AI Overviews. Both rely on the same foundation: a solid website and useful content. GEO adds work on clear answers, well-defined entities and your brand's reputation.
To show up in ChatGPT, your website must be accessible to AI crawlers and offer clear, factual answers that are easy to cite. Your brand also needs consistent mentions on other trusted sites, such as directories, media, review platforms and industry websites. Structured data helps AI tools understand who you are and what you offer.
A Google Ads agency builds, manages and optimizes your advertising campaigns on Google: keyword research, ad copy, bidding, conversion tracking and reporting. At Ozapp, we also manage Facebook and Instagram ads (Meta Ads), so you can capture existing demand and create new demand at the same time.
Google Ads reaches people already searching for your product or service, which makes it ideal for existing demand. Meta Ads on Facebook and Instagram create demand among audiences who aren't looking for you yet. Many businesses combine both; the right mix depends on your offer, your audience and your budget.
Getting found by Google and by AI takes preparation.
We analyse your current visibility and show you where the customers you're missing are.