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Industry · Hotels

AI for hotels: a multilingual concierge, from booking to check-out

Guests write from abroad, at any hour, in their own language, and booking platforms take a commission on every night. An AI concierge answers before, during and after the stay, and makes booking direct as easy as booking through a platform.

  • 24/7 concierge in many languages
  • Easier direct bookings
  • Pre-check-in and special requests
  • Front desk relieved at night

In short

An AI concierge for a hotel answers guests on your website, on WhatsApp and by phone, in their language: availability, directions, parking, breakfast, late check-in, local recommendations. It makes direct booking easier, prepares arrivals and passes anything that needs a human decision to the front desk.

The problem

What weighs on a front desk

  • 01

    The same questions, in every language

    Parking, arrival time, pets, breakfast: the front desk answers the same questions over and over, in English, Dutch, German or Spanish.

  • 02

    Platform commissions

    Every booking made through an online travel agency costs a commission. Many guests would book direct if the answer came just as fast.

  • 03

    Nights and arrival peaks

    Between check-ins, check-outs and the phone, the front desk is overloaded at peak times and short-staffed at night.

  • 04

    Reviews and after the stay

    Replying to reviews, saying thank you, inviting guests back: these gestures build loyalty, but often get forgotten.

A typical day

A stay, with the AI concierge

An example for an independent 40-room city-center hotel.

Assistant log · example

  1. A question from abroad

    A couple writes in Spanish to ask whether a family room is free in May. The concierge checks, replies and shares the direct booking link.

  2. Pre-check-in

    The day before arrival, the guest receives a message to share their arrival time and requests: crib, parking, allergies.

  3. Late arrival announced

    The guest reports a delayed flight. The concierge explains the night arrival procedure and alerts the front desk.

  4. A dinner recommendation

    The guest asks for a nearby restaurant. The concierge answers from the list of recommendations put together by the hotel.

  5. After check-out

    A thank-you message goes out, with an invitation to leave a review and a perk for booking direct next time.

Use cases

Four practical uses for a hotel

AI answers and prepares; your team welcomes and decides.

  • AI chatbot01

    Chatbot: the concierge on your website and WhatsApp

    It answers in the guest's language from your information, and guides them to book direct.

    • Availability and room types
    • Directions, parking, hours, services
    • Local recommendations approved by the hotel
    See our AI chatbot service
  • AI voice agent02

    Voice agent: a front desk reachable at night

    It takes calls when the desk is busy or short-staffed, answers common questions and passes on urgent requests.

    • Pre-arrival questions
    • Booking requests by phone
    • Emergencies routed to night staff
    See our AI voice agent service
  • AI agents & automation03

    Automation: a smooth guest journey

    Pre-arrival messages, forms, special requests and post-stay follow-up run automatically.

    • Pre-check-in and arrival time
    • Special requests sent to the right teams
    • Thank-you message and review request
    See our AI agents & automation service
  • SEO & GEO04

    Website & GEO: be the hotel AI recommends

    When a traveler asks ChatGPT for a quiet hotel near the station, your information needs to be clear, current and quotable.

    • Pages in several languages
    • Structured practical information
    • Polished Google profile and reviews
    See our SEO & GEO service
The framework

Guest registration, traveler data and transparency

A hotel handles identity and stay data. The AI fits into that framework without getting around it.

  • 01

    Registration forms remain mandatory

    The Convention implementing the Schengen Agreement (article 45) requires accommodation providers to have foreign guests complete and sign a registration form. Pre-check-in can prepare the details, but the hotel remains responsible for the register.

  • 02

    Regional tourism rules

    Running tourist accommodation is regulated by the regions, for example by the Flemish accommodation decree or the Walloon Tourism Code. The assistant only shares the hotel's official information.

  • 03

    Identity and payment data

    The concierge never collects card numbers or copies of ID documents in a conversation. That data stays in your secure booking system.

  • 04

    Accurate prices and terms

    Rates, municipal tourist tax, cancellation terms: the assistant uses the data from your system and your written terms, without rounding or reinterpreting them.

Conversations are hosted on European servers with a defined retention period, in line with the GDPR. The concierge introduces itself as an AI, as the AI Act requires.

Free demo · AI chatbot

Try a concierge trained on your website

Enter your hotel's website address: the demo reads your pages and answers as your AI concierge would. Ask a question in French or Dutch to see how it switches language.

Or try the AI voice agent demo too
Getting started

Getting started before high season

  1. Step 101

    A 30-minute scoping call

    Your booking system, your contact channels and the most frequent questions.

  2. Step 202

    The hotel's knowledge base

    Services, procedures, recommendations: the assistant learns your property.

  3. Step 303

    Testing by your team

    The front desk tests the concierge in several languages and adjusts the tone.

  4. Step 404

    Launch and follow-up

    Questions handled, direct bookings, requests passed on: we improve every month.

FAQ

Frequently asked questions from hoteliers

Can't find your answer? Call us, Monday to Friday, 10 a.m. to 6 p.m.

  • When your property management system or booking engine allows it, yes: it checks availability and directs guests to book direct. Otherwise, it links to your booking engine. We check compatibility during the free consultation.

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Free consultation · 30 min

More direct bookings, a calmer front desk

In 30 minutes, we'll go through your guests' questions and channels and show you what an AI concierge can change.