AI for e-commerce: a product adviser that never sleeps
Your visitors hesitate at 10 p.m., ask about size, compatibility or delivery times, then close the tab. An AI assistant trained on your catalog answers, reassures and guides them to checkout — and takes care of order tracking.
- Product advice 24/7
- ‘Where's my order?’ automated
- Returns explained clearly
- FR and NL for the whole Belgian market
In short
An AI chatbot for an online store answers visitors' questions from your catalog and terms — sizes, compatibility, stock, delivery, returns — and tracks orders in real time. It makes recommendations without ever inventing a feature, in French and Dutch as well as English, and passes sensitive cases to customer service.
Why shopping carts get abandoned
- 01
A question left unanswered
‘Will this case fit my model?’ Without an instant answer, the visitor goes off to compare elsewhere.
- 02
Customer service buried in tracking requests
A large share of messages are about delivery and returns, with answers already sitting in the system.
- 03
A bilingual market
Selling across Belgium means serving customers in French and Dutch, which is hard with a small team.
- 04
Product pages invisible to AI
Shoppers increasingly ask ChatGPT for advice. Thin or poorly structured product pages never get recommended.
A day at an online store, with AI backing up the team
An example for a home goods store with a few thousand products.
Assistant log · example
Overnight orders
The assistant answered around fifteen questions during the night; three conversations ended in a purchase.
‘Where's my parcel?’
A customer asks about their order. The chatbot checks the carrier's tracking and gives the expected date, with no human involved.
Compatibility advice
A Dutch-speaking customer hesitates between two models. The assistant compares the product pages and recommends the right one, in her language.
A return request
The customer receives the exact return terms and the label; a damaged item, however, is passed to the team.
Questions that reveal a gap
The daily report shows a frequent question not covered by the product pages. The team updates the page.
Four practical uses for an online store
The chatbot drives sales and relieves customer service; automation and GEO do the rest.
- AI chatbot01
Chatbot: the salesperson who knows the whole catalog
Trained on your product pages, stock and terms, it advises, compares and adds to cart, on your website or WhatsApp.
- Size, compatibility and product advice
- Real-time order tracking
- Return and delivery terms
- AI agents & automation02
Automation: after-sales that keeps up
Returns, refunds, stock alerts and replies to repetitive emails flow without copy-pasting.
- Handling simple return requests
- Drafted email replies to approve
- Back-in-stock alerts for interested customers
- AI voice agent03
Voice agent: for those who prefer to call
Some of your customers still pick up the phone. The agent answers about orders and delivery, and transfers complaints.
- Order status by phone
- Delivery and pick-up questions
- Messages for customer service
- SEO & GEO04
Website & GEO: product pages AI recommends
Rich, structured product pages understood by Google as well as ChatGPT, Perplexity and Gemini.
- Enriched, structured product pages
- Buying guides worth quoting
- Product data marked up for search engines
Consumer law, accessibility and transparency
An assistant that talks to your customers commits your store. So it must say exactly what your terms say.
01
Withdrawal and guarantees, stated precisely
The Belgian Code of Economic Law (book VI) provides, among other things, a 14-day right of withdrawal for online purchases and the legal guarantee. The assistant quotes your terms and conditions word for word and promises nothing more.
02
No misleading commercial practices
The AI only recommends features listed in your product pages and never invents stock, delivery times or promotions. Uncertain information is passed to the team.
03
Accessibility
Since 28 June 2025, the European Accessibility Act has applied to e-commerce services, except for micro-enterprises. The chatbot and website are designed to remain usable by keyboard and with a screen reader.
04
Data and cookies
Conversations are hosted on European servers and kept for a defined period, and marketing tracking remains subject to the visitor's consent, in line with the GDPR.
The chatbot introduces itself as an AI assistant, as the AI Act requires. It never handles payment data: payment stays on your secure platform.
Try a chatbot trained on your store
Enter your online store's address: the demo reads your pages and answers questions as your future adviser would. Ask a product or delivery question and judge the quality of the answer.
Or try the Website audit demo tooGetting started before your next sales peak
Step 101
A 30-minute scoping call
Your platform, your catalog, your carriers and the most frequent questions.
Step 202
Catalog connection
The assistant learns your product pages, stock and terms, and updates itself automatically.
Step 303
Testing on real questions
We replay your customers' questions and fix issues before launch.
Step 404
Launch and analysis
Conversations, assisted sales, unanswered questions: we improve every week.
Frequently asked questions from online retailers
Can't find your answer? Call us, Monday to Friday, 10 a.m. to 6 p.m.
Yes for common platforms such as Shopify, WooCommerce or PrestaShop, and for custom stores through their API. The chatbot reads your catalog and orders. We check your specific setup during the free consultation.
We configure it to answer only from your product pages and terms. If the information doesn't exist, it says so and offers to contact the team. Unanswered questions are logged, which helps you complete your product pages.
Yes. It answers in the customer's language — French, Dutch, English and others — even if your catalog is only partly translated. We still recommend translated pages for your best sellers, which also helps search visibility.
It explains your return terms, generates the label when your system allows it and tracks the request. Special cases, such as a damaged item or a complaint, are passed to customer service with the full history.
With complete, structured and consistent product pages, useful buying guides and reliable information about your store. That's the work of GEO, complementary to traditional SEO, which we can run alongside the chatbot.
AI in other lines of work
Construction and trades
No more calls lost on site: quote requests are taken, sorted and scheduled.
DiscoverSchools and training centers
Enrollments, timetables and questions from parents or learners, handled without swamping the office.
Discover
Fewer abandoned carts, a customer service team that can breathe
In 30 minutes, we'll analyze your customers' questions and show you what AI can do with them this quarter.